Video business in the Russian segment of the market remains still risky. However, temptation to launch this dangerous venture is too big. Thanks to high-speed access to the Internet one can get a free video content which costs decent money abroad. Many video studios and even television companies don’t think over the consequences which happen after unwarranted use “stolen” video. But it practice everywhere in Russian Internet market.

For videographers, the creation of the computer compositions is quite profitable business. Usually, when is proposed works for sale which may be sold unlimited number. But there is one remark in it that can spoil any unwary business. All video production orients for non-commercial use. That means that any stuff like this when it appears on common screen breaks the author’s rights.

In order not to seemed unsubstantiated I can make a real example from the life that had a place in one regional television company.

Small-scale business is often building on that in the capacity of its base is taken illegal methods, but with estimation that after increasing of the profit this business comes out off the shadow and becomes 100% legal. But this happens not every time. The leader’s logic is simple: while a company is still unknown nobody wants to check its legality.

One regional television company based in the town with population no more then 150 000 started a broadcasting by means of its own cable nets. The first, they employed some number of the staff for preparing the daily city news editions. Has been hired a cameraman, two reporters and one video engineer who worked as a designer and cutter too. As far as a reputation of the new television started its history from the zero the leaders has decided not to use aids of the competent specialists. Those who were accepted had only primary requirements to get access to work. The principal motto of this company: economize on all!

For the news edition they needed to create a visual casing. As far as no one employee had skills to work in the power visual 3D programs the leaders has acted simply. In Internet they found a video forum where “good” users shared links to downloading free footages. The cost amounts of this production were to several hundred dollars. With this happy the news employees have begun to produce captions mechanically putting over footages one on another and setting title. This was all their creativity. As a result, a television picture has really looked quite professionally. Across the screen the viewers were astonished how extraordinary his new regional television looks.

How can one to fail with illegal use of video footages?

This is simple. If you want more to be in the shadow of this kind of business try not to find enemies and not to have rivals. The last is hardly possible. The rival is a first link of chain leading to the collapse for company. Thy like “spy” upon successes and failures of their rivals. One unwary path may be a reason of one pointed blow, and the rival falls in knockdown. In the area of the illegal video industry there are cases when some video studio escapes with a little fine and survive. Not to catch meet rival’s eye is possible, but it’s not enough. To fail using footages you can just taking advantage of video in any commercial project or in any reproducing stuffs.

Perhaps, if any company starts his own business using methods until a certain time, and then “behaves themselves well”, so it needs to stop before that any of their production appears in the market. Sooner or later a video production may be watched by the author who is its developer. And now the destiny of this company depends on what this man will decide to do. He may fight for justice or spare unexpected thief.

I made an example of one television company in order to emphasize the fact that this studio had a chance. Sometimes, even the rivals may be unconversant and don’t know what kind of key factor to use in order to win. In my example there was some other moment. A competitor of this television company is colleagues from old existing studio in the same town. Why didn’t they wish to crush their rivals? It’s easily! They are also involved by making illegal business. But it’s hard to name this fact as a business.

While one television played with footages, in the nearby town were cases of the disclosures an illegal video studios using stolen software and video. After this, everybody have to think. However, all free content is so attractive. There is a little of video studios which are ready to work legally. But they still lose with his desire to create a high-quality composing video. An educational attainment is on low level, number of orders is small, and the use of this kind of the quality video is not a norm today in Russian area of Internet. After a large spreading of illegal DVD films by 10-15 in one disc now we got a stolen soft with high-speed World Wide Web. In “ru” segment to earn legal money is not possible.

Of course, we can complain forever. But now there are some tendencies in Internet which touch legacy of several activity and demonstrate that all is not so hopeless. Even a couple of years ago it was easy to promote some Internet production and wasn’t matter the legacy. Today these schemes of the hidden business don’t bring so tangible advantage. A free competition becomes more transparent. If this is a true and this is the first signs of the civilized Internet formation, so not all as bad as we thought before. We will see.